Jasmine started her journey into the life she has created at the age of 17. She liked the Austrian crystal earrings so much that she started getting the necessary materials and making them herself. As she began wearing them to high school her friends also liked them so her Dad said to her why don’t you start making more and sell them to your friends. That’s where it all began! Selling earrings out of her locker at school to her friends. Word spread and she started selling to friends and family. She added druzie earrings to her collection and those sold well too.

She has many stores and distributors selling her jewellery in the prairie provinces. In 2018 she took a piercing course in Toronto and started a piercing shop in her store which keeps her very busy. In 2019 she opened a store in Saskatoon which is almost the exact same replica as her store in Regina and she trained a piercer for the Saskatoon location.

Jasmine employs around 14 people in both of her stores. Lash services are also available at both stores. She also likes to invite local artists to display and sell their wares in both her stores which is appreciated by the customers and the artists.

She is a mentor for young entrepreneurs and promotes shop local and her community. Jasmine celebrated 6 years in business this year!