Introducing Fashion Styling Certificate Programs

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REGINA — Regina’s passion for fashion continues to grow.

On the heels of Saskatchewan Fashion Week, the Queen City is getting a new fashion styling certificate program, being introduced at Richards Beauty College.

“We believe the demand is there,” said Candyce Fiessel, co-owner of the popular local beauty college.

“Over the past few years, Saskatchewan’s fashion industry has grown into a creative community that has inspired individuals across the province to come together and showcase a diverse platform of talent,” she said. “In efforts to build upon the success of the local fashion industry, Richards Beauty College will be offering a fashion styling program for individuals to develop existing skills, or who want to be part of a creative industry that will continue to prosper for years to come.”

Fiessel, her cousin Chris Pritchard, and friend Chelsea Petterson founded Saskatchewan Fashion Week four years ago. Then in 2013, Fiessel and her uncle, Dan Pritchard (Chris’ dad), took over the reins at Richards.

For years, Fiessel, Petterson and the Pritchards have nurtured others who have made style their career choice.

“A big inspiration for me is growing people,” Fiessel said.

The annual provincial showcase and new fashion-styling program both provide an opportunity to do that.

“They celebrate the talent in Saskatchewan,” she said.

A hairdresser by trade, Fiessel’s experience in the fashion industry has been “strictly as a consumer.”

But her passion for the beauty industry knows no bounds.

So Fiessel recruited Petterson to be the new fashion-styling program’s main educator. Petterson is co-owner and buyer for Cade Style Lounge and Coda Clothing and Shoes.

The new program is designed for individuals to develop existing skills, as well as those who are new to the fashion industry.

What career opportunities exist? They include retail buyers, visual merchandiser, store planners, inventory control specialist, wholesale agents, manufacturers, retail management, fashion stylists, fashion show co-ordinator, fashion public relations and entrepreneur.

Classes are structured to be “small and intimate … to ensure students are exposed to the right balance of one-to-one and interactive group study.”

Each program is six weeks long, with a total of 48 hours of classes held two evenings per week. Tuition is $600.

Four introductory programs are being offered:

* The foundations of fashion program is a prerequisite for the other three programs.

The class includes a history of modern fashion, teaches how to build mood and inspiration boards, looks at how to dress different body types, and focuses on understanding apparel fundamentals, such as fit, texture and colour, patterns and prints, and layering.

* The fashion styling program teaches everything from how to prep and wrap a styling job to building industry contacts, setting up a photo shoot (editorial, catalogue and advertising) and how to do paperwork and billing as a wardrobe stylist.

* The fashion merchandising and buying program provides an overview of the fashion industry and examines fashion show production, as well as fashion wholesaling. The retail buying component will deal with planning sales and merchandise assortment. Visual merchandising will also be discussed, including developing floor plans and displays to maximize sales.

* The fashion marketing program will examine how the Internet and social networks affect today’s fashion, how to build social media skills in relation to business and branding and how to build a fashion business and brand. Fashion journalism and blogging will also be discussed. And students will be taught how to determining their worth how to price their services and products.

“We are very excited to begin with introductory programs for those looking to aspire a career in the fashion industry,” Fiessel said.


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